ORLANDO – University of Miami Athletics, in partnership with Miami native and the star of CNBC show “The Profit”, Marcus Lemonis, announced the 'Match Marcus' fundraising campaign for Student-Athlete Excellence Wednesday before Miami’s appearance in the Russell Athletic Bowl.
The 'Match Marcus' campaign challenges the University of Miami community and Canes fans to raise a total of $2 million to support UM student-athletes in their pursuit of excellence.
For every donation to the campaign, Lemonis will match half of the total - resulting in up to a $1 million gift from Lemonis.
All funds will be directly used by the athletics department to enhance the student-athlete experience and resources in the classroom, in competition and in life skills and career development.
Lemonis jumpstarted the 'Match Marcus' campaign with a $250,000 check presented to Director of Athletics Blake James at a Hurricane Club pregame celebration for the Russell Athletic Bowl at Camping World Stadium.
“On behalf of our 400+ talented student-athletes, we truly appreciate Marcus’s commitment and leadership to give and inspire others to get involved with our program and supporting student-athlete excellence,” Director of Athletics Blake James said. “Marcus has motivated and inspired countless people through his business career, and we are honored to have his partnership in Building Champions at the University of Miami.